A brand new radio station from IRGUK goes live this Friday for Lancashire.
CamRadio is the newest brand from IRGUK and the first "Cam" goes live this Friday at 5AM. CamRadio makes use of the website technology from the old Joy Radio brand.
The decision to rename the Joy Network to CamRadio was actioned after it was thought that CamRadio is a more substantial brand than the Joy Radio brand. "CamRadio will have a greater personality compared to what Joy would be able to achieve. The station boasts a tongue-in-cheek style of programming with the strapline "Playing the music WE love"."
The station will play the same music as planned for the Joy Radio network in a Hot-AC format and the station will adopt an A-List.
The CamRadio website can be found here.