A brand new radio station from IRGUK goes live this Friday for Lancashire.
CamRadio is the newest brand from IRGUK and the first "Cam" goes live this Friday at 5AM. CamRadio makes use of the website technology from the old Joy Radio brand.
The decision to rename the Joy Network to CamRadio was actioned after it was thought that CamRadio is a more substantial brand than the Joy Radio brand. "CamRadio will have a greater personality compared to what Joy would be able to achieve. The station boasts a tongue-in-cheek style of programming with the strapline "Playing the music WE love"."
The station will play the same music as planned for the Joy Radio network in a Hot-AC format and the station will adopt an A-List.
The CamRadio website can be found here.
IRG|UK is pleased to announce the launch of a new network of regional based internet radio stations for the UK carrying the name Joy Radio.
Joy Radio is a new regional based network of internet radio stations, owned and operated by IRG|UK. Joy Radio is an Hot AC (Adult Contemporary) network and carries the slogan of "Feel the Joy!" to reflect the variety of tracks played on the stations. The stations will operate through a single web domain (joyradio.tk) and provide local content for each region that each station covers in the network.
CEO of the IRG|UK group, Cameron Boyer, said that the new stations are a "really exciting move for the group."
"We can't wait to launch our new regional stations as this is the biggest project we've undertaken. There's been a lot of hard work put into this network and we've been planning it for just under a year. It started with initial ideas being put forward as to what and where the new stations should cover, followed by the decision as to whether to have them as individual brands or as a whole brand.
In the end we decided to brand all the stations as one, we did this because we wanted to create a strong brand that could rival other networks rather than having potentially weaker individual brands. Internet radio is an increasing player in the media market, and so it was absolutely vital that we had the head start.
More recently we've been creating the website, which allows the listeners to choose their relevant station, somthing they do when they first visit the Joy Radio website. Each regional station will have it's own website under the Joy Radio domain and the users will be automatically forwarded to their relevant station." - Cameron Boyer
Joy Radio is the first IRG|UK brand to have it's website built from scratch by the group's own Software Team, "I can't wait for the website to go live, it looks really impressive" says Cameron.
The first region in the Joy Radio network targets the North West and a launch date is yet to be decided. More regions will officially be announced in the future.
It has been announced that Baxenden Radio's operational licences have been renewed for an extra year following an executive decision to develop IRG|UK's streams. It is unclear whether these operational licenses will be renewed next year.
Cameron Boyer of IRG|UK said: "We strive to bring great music to our listeners through our high quality streams. We just need more time to understand what works and what doesn't, thats why we're considering rolling out a regional station and in the long run looking into the possibility of a national station. However we must stick to our current [goals] as we cannot make a decision on whether to remove Baxenden Radio after a year of operation"
IRG|UK station Baxenden Radio failed to reach its listener target for the last 3 months and so was pulled from the online platform with very little notice on the 23/3/15. Following a recovery operation, the station was quickly returned to normal programming. The Baxenden Radio Website and TuneIn database was changed to reflect the new streaming URL. The future of Baxenden Radio is as yet still unknown, a decision on whether to renew its operational licences is expected within the next few weeks.